Service
Website redesign in Sunderland and Tyne and Wear
A redesign should feel like a faster bike, not a different one. Same customers, better results.
Most redesigns fail one of two ways: the new site looks better and sells worse, or it looks better and disappears from search. We start with what your current site already does well, measured, not guessed, and protect it.
Then the AI-first pipeline does the heavy lifting: rebuilt layouts against a style bible, copy rewritten in your voice, every image and page regenerated and checked. You see it live on a private preview before anything changes for customers.
Launch day is boring by design: redirects tested, structured data in place, analytics carried over, and a human watching the first week.
Questions we get asked
- Will I lose my Google rankings?
- Not if the redesign is done properly. We map every existing URL, keep or redirect it, carry over the content that ranks and improve the rest. Rankings usually go up, because the site gets faster and clearer.
- Can you redesign without moving platform?
- Sometimes. If your platform is holding you back we will say so and show the numbers. If it is fine, we work within it.
- How long does a redesign take?
- Two to five weeks for most sites, longer for large catalogues where every page has to be checked before it goes live.