Multilingual websites
Websites and ecommerce in your customers' languages, with AI translation, terminology checks and a workflow for review and publishing.
We build language editions around the meaning of your products, the terminology of your industry and the way your customers shop.
What we do
A motorcycle’s primary drive has a specific meaning. So do model names, part numbers and fitment instructions. We prepare the source and terminology so translation has the product context it needs, with the identifiers your customers rely on protected.
Iron Stable is our working example of multilingual ecommerce across the EU. Its French and German editions bring language choices into the storefront itself: navigation, catalogue content and the pages customers use to find a part.
From source to storefront
The German catalogue pipeline translates in batches, checks structure and protected terms, then sends a sample and flagged results through AI quality review. Text that fails can be repaired and checked again before publication. Unresolved drafts retain an English fallback; a batch that misses its quality threshold is held back.
Interface wording and catalogue translations have separate roles. Website integration puts each in the right place, with language routes and search metadata that follow translation coverage. French and German use different generations of the system, so their workflows are not identical.
More control than a one-off translation
Modern machine translation can use AI too. Our comparison is with sending isolated text to a translation tool and pasting the answer into a page. A managed pipeline adds product context, reusable terminology and tone instructions, checks for consistency, and a place to repair weak output. Localisation also considers interface wording and the way each language fits the page.
The aim is to focus review on the text that needs attention and give you control over what gets published. We agree the human review and ongoing update process your content needs, then connect the translated copy to a website people can actually use.
Meaning in
the details.
Real wording from Iron Stable's language editions. Product references stay intact while the surrounding language changes.
Scroll to compare the three languages.
| English source | French | German |
|---|---|---|
| Part Number | Référence | Teilenummer |
| OEM Parts Diagrams | Vues éclatées OEM | OEM-Ersatzteilkatalog |
| Manufacturer part number: {sku}. | Référence fabricant : {sku}. | Hersteller-Teilenummer: {sku}. |
The {sku} field holds the product's part number. These are source examples, not a comparison test against another translation engine.
French. German.
One store.
Two language editions of Iron Stable's motorcycle parts store. Explore the same catalogue through a French or German storefront.
See the Iron Stable project
Français
French storefront snapshot. Captured from the working storefront source.
Deutsch
German storefront snapshot. Captured from the working storefront source.
Questions
we get asked
How is this different from machine translation?
AI translation is a form of machine translation. The difference here is the workflow around it: source context, protected terminology, checks, repair and integration into the website. We compare that with a basic one-off translation, not with every modern translation platform. Quality depends on the source, language and review.
Is every translation checked by a person?
No. Iron Stable's German pipeline uses automated checks, sampled AI quality review and a repair stage. That is not the same as a native speaker checking every sentence. We agree the level of human review for your project; specialist, safety and legal wording needs particular attention.
Can you translate a large product catalogue?
That is the use case behind Iron Stable's translation tools. They work with product descriptions, categories, brands, model content and search metadata, while protecting product identifiers. We assess your source data and language requirements before defining the rollout.
Will translations update automatically?
That depends on the workflow we agree for your site. New and changed content needs to be detected, translated, reviewed and republished. We scope those steps with you, including which can run automatically and who approves the result.
Which languages can you support?
Iron Stable provides French and German examples. We start with your priority markets, then scope the content, terminology and review each language needs. Your wider ecommerce requirements, including delivery and customer support, are part of that discussion.
