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Iron Tyres

A motorcycle tyre store built from a supplier feed in weeks

Motorcycle tyre store generated from a distributor feed: make, model, size, brand and category pages with fitment and Stripe checkout.

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Iron Tyres homepage with the make and model tyre finder

The problem

Tyre buying is a fitment problem. Riders search by bike, sellers list by size, and the two rarely meet on one page.

What we built

The second store on the same platform as Iron Stable, ported by copying and adapting code rather than forking. A distributor feed is filtered, sized and slugged into a full page tree: make, model, size, brand and category, each with fitment data and its own SEO fields. Enrichment runs through a review gate from AI draft to human-approved to humanised, so no page publishes on the first pass.

Results

Figures appear once approved. The point of this one is speed: a complete, shippable store from a feed in a few weeks, using code that had already earned its keep.

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Tell us what you want and where your site lives. Dale will call you within one working day with what he found and what he would do about it.

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Which best describes you?

No newsletter, no sales sequence. One call from Dale.