Iron Tyres
Ecommerce · Content at scale
Motorcycle tyre store generated from a distributor feed: make, model, size, brand and category pages with fitment and Stripe checkout.
- Client
- Iron Tyres
- Our work
- EcommerceContent at scaleAutomation
A motorcycle tyre store built from a supplier feed in weeks
Iron Tyres — the live website, desktop and mobile.
The problem
Tyre buying is a fitment problem. Riders search by bike, sellers list by size, and the two rarely meet on one page.
What we built
The second store on the same platform as Iron Stable, ported by copying and adapting code rather than forking. A distributor feed is filtered, sized and slugged into a full page tree: make, model, size, brand and category, each with fitment data and its own SEO fields. Enrichment runs through a review gate from AI draft to human-approved to humanised, so no page publishes on the first pass.
Results
The point of this one is speed: a complete, shippable store from a feed in a few weeks, using code that had already earned its keep.
